Search engine optimisation

All new websites built by Visionsharp are search-friendly at their core, because after all, what use is a website if nobody can find it?

Launching a website with a search friendly foundation, is just the beginning though. Make no mistake, SEO is a lot of work. If it was easy, everyone would be #1 on Google.

To succeed online in today’s competitive market, you must make a commitment to have better SEO than your competitors. The SEO specialists at Visionsharp have a proven track record of helping clients from all business sectors achieve exactly that.

Search engine optimization is the process of implementing specific practices on your website, both internally and externally, to increase the organic search engine traffic to your pages.

These days most people will find what they’re looking for on the Internet through major search engines such as Google, Yahoo and Bing.

To ensure that your website ranks amongst your competitors for the products and services you offer, you need to demonstrate (to the search engines) that you are relevant, authoritative and trustworthy. This process is known as Search Engine Optimisation or SEO for short.

The aim of SEO is to deliver long-lasting results, focused on business growth.

To do this we must map the content on your website to search query intent.  This requires careful keyword research to closely analyse consumer search behaviour and identify key opportunities.  It is a constant feedback loop, responding to data and evolving trends to consistently maintain and increase the visibility of a website in the search engine results pages for keywords that drive revenue.

Many businesses make the mistake of chasing the most competitive search terms in their market, resulting in much expense and little to show for it.  Effective SEO work should be focused on ROI, seeking out opportunities to reach potential customers and generate revenue from non-brand organic search visitors.

Our SEO strategy involves adapting a website’s architecture and content to work in harmony with user behaviour to drive high quality traffic with commercial intent to the right pages on your website, and to turn as much of that traffic into leads and sales as possible.

At Visionsharp, our websites are designed with strong SEO fundamentals as a leading principle.  We build websites you’ll be proud to show your customers, so we also make sure they’ll be able to find it.

There are several ways to drive traffic to a website, but SEO is only concerned with organic traffic.  This simply means traffic to your website from visitors using keywords in a search engine.

According to a study by BrightEdge (using data from May 2019), organic search is responsible for 53% of all site traffic, and 44.6% of revenue generated from digital channels.

When people search for the products and services you offer, you want the search engines to serve your site as high up the results pages as possible in order to capture as much organic traffic possible.  Growth can be achieved by optimising your website for all the words and phrases used by your customers and prospects at all stages of the buying cycle.

The majority of traffic for any given keyword goes to the websites featured on the first page of Google, with the pages listed at the top of page one taking 31.7% of clicks according to this study.  With only 10 places available on each results page, and a huge amount of competition in every sector, it is very difficult to be one of the chosen few.

Clearly, without a comprehensive SEO strategy, potential customers may not be able to find your business online.

We are experts at making sure the search engines and customers don’t have a hard time finding you.

How are SEO results measured?

There are lots of different ways to examine the performance of a website, but in the end, all anyone really cares about is how much revenue has been generated.

The aim of SEO is to grow organic traffic, but that’s not the final goal.

The ultimate aim is to close more business from organic traffic.

To understand this clearly, you must be able to evaluate levels of income generated from non-brand organic search visitors to your website.

This takes time and effort, so how do we know if things are heading in the right direction?

To demonstrate the positive impact of SEO we can monitor metrics such as keyword rankings, sessions, impressions and click-through rate.

While these metrics are not objectives in themselves, seeing them improve consistently month on month, quarter on quarter and year on year should also lead to an increase in the corresponding business objectives too.

Our team of search engine optimisation specialists in Manchester are focused on understanding your business and how your customers interact with your business online to ensure maximum visibility in organic search results and drive long term revenue from non-brand organic search terms.

To find out how we can help your business reach more customers more consistently, contact us today.

Get in touch with Visionsharp in Manchester for Search Engine Optimisation Services for your website

To understand where you are now, where you are going and how to get there it is often helpful to have an outside view.

Do you know what users find when they search for your most relevant keywords?

Do you know what words and phrases potential customers use when they are searching for products and services you offer?

Do you know which of your products and services have the highest and lowest volume of searches each month?
To understand these questions in more detail, and talk about how we can help you achieve high ranks in the major search engines for heavily searched keywords relating to your products and services, contact us today.