The prospect of rebranding a business can be a little scary, however, taking the plunge can bring a multitude of benefits. Many companies shy away from the rebranding process as they see it as an admission that their existing branding is somehow subpar. This can lead to business becoming stuck in a rut, stagnating with no prospect of growth.
However, undertaking a rebrand in no way, shape or form suggests that there is anything wrong with your current branding, rather that you want to breathe new life into your company, you’re taking the business in a new direction or you want to bring your brand up to date. You never want to change your branding so much that your company is no longer recognisable; sometimes simple and subtle tweaks are all that is needed.