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News.

Articles. Activities. Achievements.

Why Analysing Your Data Will Improve Conversion Rates

Due to technological advances and the evolution of the digital marketplace, nowadays we have access to incredible amounts of customer data

3 Huge Reasons You Should Have A Mobile Optimised Website

We all use our phones for absolutely everything. Whether it’s checking our Facebook, catching some Pokémon, reading our emails or actually using it as a phone, it’s undeniable that we’re living in an age where mobile phones have taken over the world.

The Importance of Regular Split Testing

As painful as it can be to admit, sometimes making a choice can be an arduous task. Whether you’re trying to choose between soup and salad, or choosing the right font for your website, sometimes the ability to make a decision completely abandons us.

3 Basic Principles For Effective E-commerce Web Design

​We are a nation of shopaholics. There’s no doubt about it: money burns a hole in the pockets of all us Brits, and we love to spend big over the internet. A recent study found that well over three quarters of British people prefer to shop online, with more and more of us preferring it to a trip out to the high street. From a business perspective, the current trend poses countless opportunities, as well as a number of problems that need to be addressed in order to succeed. The competition over the internet is fierce when it comes to E-commerce, and retailers are having to stay one step ahead of the game in order to attract customers to their site.

The Process of Designing a Logo

First of all, let’s get one thing straight- the logo for your brand is incredibly important. From the Golden Arches of McDonald’s to the tick of Nike, the world is jam-packed with instantly recognisable logo’s

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