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Do you know your checkout page conversion rate?

Understanding your checkout page conversion rate is vital to the success of your E-commerce website. Many users do not continue to proceed to purchase the product(s) at the checkout stage and therefore do not complete a transaction for a number of reasons.

Are you A/B split testing? Here's why you should be.

A/B testing is a key factor to the success of conversion rate optimisation as it provides intelligent results based on data. With the use of Google analytics and other analytics tools, in depth monitoring is possible to ensure informed decisions are made rather than changes based on a personal preference.

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