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News.

Articles. Activities. Achievements.

Who’s Winning The World Cup 2018 ‘Brand War’?

Whatever your opinion of England’s chances in Russia, one thing that can’t be disputed is the power of advertising at this summer’s World Cup. Despite some pressing concerns before the start of the tournament, some of the biggest brands in the world have been able to capitalise on this incredible marketing opportunity.

How Great Web Design Can Improve Customer Service

It doesn’t matter what your business does, excellent customer service is the cornerstone of any successful enterprise. Whether you sell state-of-the-art electronics, organise big events or run a thriving restaurant, a failure to look after your customers will set your business on the road to disaster. After all, great service is what will keep customers coming back for more.

How Your eCommerce Business Can Create Word of Mouth Marketing

Business owners all over the world have become obsessed with digital marketing strategies. Whether they’re investing heavily in PPC campaigns, pumping money into paid social ads or trying to make an impact with SEO, eCommerce businesses have lost sight of arguably the most powerful marketing tool at their disposal: word of mouth (WOM). Modern consumers don’t like to know when they’re being sold to. That’s a cold, hard fact- and exactly why content marketing has become so prominent in recent years. Of course, this is giving marketers a real headache, as they try to find a way to promote their products without being too obvious about it.

3 Big Things Your Website Needs To Avoid

We all know that almost every business in the world needs a website. It doesn’t matter whether you’re a multi-national fashion retailer or a local pub, potential customers will always want to do a bit of online research before deciding whether to convert. Without your own website, you risk losing these customers to competitors with a stronger online presence. However, not just any old website will do, and you need to implement effective web design if you ever hope to make an impact online. A rushed, poorly planned website is almost as bad as not having a website at all- since this will reflect poorly on your brand and ultimately alienate potential customers.

Why Is Conversion Rate Optimisation So Important?

In 2018, eCommerce businesses just can’t hope to survive without effective conversion rate optimisation (CRO). You can spend all the money you want on extravagant digital marketing campaigns, but it will all be for nothing if your website just isn’t up to scratch. If you aren’t making it easy for customers to convert, then how do you expect your business to become profitable? Conversion rate optimisation plays a pivotal role in ensuring that your website is performing at the top level, guiding users on a clear path to conversion and ultimately increasing your sales. But there’s obviously a lot more to it than that…

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