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The Most Persuasive Web Design Techniques In 2018

Great web design involves a lot more than just creating something that looks good. While you might dream of owning a gorgeous website that really “gets” your brand, this doesn’t necessarily provide a recipe for success. Instead, your site should be geared towards attracting new users and then persuading them to perform certain actions, such as clicking onto a page or creating a conversion.

Conversion Rate Optimisation and understanding website performance.

Making changes to user experience or user interface on any website is a key aspect to improving website performance but the first question that should be asked is, how is the website currently performing?

Why Every Website Needs A Great Blog

The creation of great content is becoming a priority for businesses all over the world. Since the internet provides us with such an effective advertising platform, business owners suddenly find themselves with much more control over their own marketing strategies. No longer do they have to rely solely on word-of-mouth or expensive television commercials, because the internet opens up all kinds of fantastic opportunities.

A Beginner’s Guide To Lowering Your Bounce Rate

You should think of your bounce rate as your website’s golf score. Unlike most of your other metrics, this is the one you want to keep as low as possible. In a nut shell, your bounce rate indicates how many users are visiting your landing page and then clicking straight off again, without exploring any of your other pages. Of course, a high bounce rate means lower conversion rates and engagement, while some marketers believe it could even have an impact on your SEO rankings.

Was The Premier League Rebrand A Huge Mistake?

It’s that time of year again, folks- a new Premier League season is about to kick-off. This season also marks 2 years since the English top-flight underwent a rigorous rebranding process, and replaced the classic logo with a simple, minimalistic design. At the time, the new branding was met with ridicule and derision, with many fans feeling as though the rich history of English football had been thrown to the wayside.

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