If you have a website there’s a good chance that you try new and exciting things in order to gain more views. Obviously, you want to boost the amount of people that visit your website for whatever reason; be it to sell more products or have more people read your articles. Google Analytics can help with this.
Why Should I Use Google Analytics?
Analysing your marketing campaigns through Google Analytics is the key to understanding which of your efforts are worth continuing with and which you need to abandon. It shows you how visitors use your website, giving you a clear direction for improving your sites usability and keeping users satisfied.
You can also see the clearest way to manage your budget once you have identified what is working and what isn’t. You don’t want to waste money on marketing which isn’t going to get you anywhere and that are targeting the wrong locations or the wrong devices.
How To Use Google Analytics:
1. Bounce Rate
Your bounce rate is a numerical indication of the percentage of visitors which are leaving your site after viewing just one single page. Visitors are literally entering on a single page, and bouncing straight out, usually after spending just a small amount of time on that page. But why?
Your bounce rate can be influenced by a number of different things. Visitors may not be able to find the information they seek quickly and easily, or they may even be having issues with your site’s navigation and usability.
Google Analytics will show which exact pages are most frequently visited and which are most frequently left. These ‘exit pages’ can be used to optimise your site better for future guests.
Google Analytics will show you where your visitors are coming from. Understanding where your traffic comes from can help you plan your marketing to focus on these particular areas more directly. Location is more important to some sites more than others, depending on what it is your site is for, but knowing location details can tell you something more about your target audience in any case.
3. Check Average Session Times
If visitors aren’t spending much time on your site’s pages, then it could be that they either find the information irrelevant or can’t find the content at all. As a rule of thumb, the longer a visitor spends on your website, the better. If your guests are leaving quickly then it is a good indication that your content needs work.
4. What Do Your Visitors Want?
Google Analytics allows you to ask the questions you want to ask your visitors, such as ‘What do my visitors want to see?’ Google Analytics can help you capture data on each and every search query to find out exactly what people accessing your site are looking for. You can mould your content around your findings to strengthen your SEO.
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