There is so much for online retailers to do through the year that Christmas catches up with them faster than Santa’s sleigh on a steep decline. Ideally, planning for Christmas needs to be done well in advance but many find themselves scrabbling around too close to the 25th to have a real impact and boost their sales as much as they could.
Understanding what you need to do ahead of time in order to help boost your Christmas sales is the most important place to start. So to hep, we’ve compiled a list of everything you need to know for your e-commerce site to have the best Christmas its ever had.
1. Plan Your Schedule
Its important to know when people will be doing their shopping in order to be able to target them at the right time. You can always check your Google Analytics history to see which your busiest days were in the past, but it is always good to know the quick facts; for example, Cyber Monday is generally the busiest online shopping day of the year, NOT Black Friday.
2. Gift Wrapping
As people are doing more online shopping than ever before, it is a massive benefit if an online retailer can cut out the whole process of customers having to buy gifts, have them delivered to their own home, wrap them, then send them to family and friends that live far away. With gift wrapping included, customers will benefit from being able to order with you and send the gifts directly to where they need to be.
3. Promotions and Offers
It is important to have a range of promotions around Christmas time so everyone can benefit. There are so many different ways you can promote yourself; you can offer gift cards, bring in Xmas specials, offer a Xmas discount, host giveaways and you can even publish a gift guide on your site to help people find what they want and even discover items they may not have initially thought about.
4. Xmas Products
The heart of Christmas shopping is the perfect time to include some new product lines. You can even add these new products to gift bundles to help you drive up your average order value.
5. Shipping and Returns
Around Christmas, customers are going to be buying much more than they would throughout the rest of the year. Some might be doing more in the weeks around Christmas than they have in the rest of the year combined, so you need to make them feel comfortable when they are shopping. Offering free shipping and free returns is a great way of putting those who are hesitant to shop online at ease. If you CAN offer these things, it is great to advertise the fact, as it may give you a big advantage over those retailers who CAN’T offer it.
Vision sharp is a leading Magento agency in Manchester, if you need an e-commerce site, get in touch with our team now and see what we can do for your business.