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Why Are People Uninstalling Your App?

It is a satisfying feeling to finally get your app ready and for people to actually start downloading and using it. After all, you’ve spent so much time and money developing it that it is a relief when it actually comes to fruition. So, why is it that people are uninstalling your app?

The design and development of a mobile app can take an incredibly long time, resulting in a small window for it to either succeed or to fail.

Once people have downloaded your app the battle is far from over. You have wasted all your money in getting users to download your app if you can’t retain those users. The first 30 days from when someone downloads an app is a pivotal moment; it is estimated that around 94% of users uninstall apps in this time.

Now, 94% is no small number and it is actually a very worrying number for any app developer as it shows that there is something fundamentally wrong with your app. We understand the most common reasons people choose to uninstall an app and by understanding the reasons, we can solve the problems before they actually become one.

1.     User Experience

If a user logs into an app and struggles to find what they are looking for quickly and easily, then they are going to delete that app pretty quickly. No user wants an app that is difficult to use - they are supposed to make life easier not harder.

 A lot of apps have obviously spent a lot of time making their app look beautiful but failed to remember that UX and UI is not purely reliant on the aesthetics, they also need to be easily navigable.

2.     Registration

When users are asked too much information or are forced to login via social media before they can use an app, they tend to get frustrated. Apps need to give users different options for how they would like to register to use your app; preferably, they would like to be able to try it out a bit first before giving any personal data at all.

3.     Advertising

Some indie apps rely on monetising to help keep them free for users. When apps have monetised too heavily, and users are bombarded with constant pop-up advertising and banners that obscure content, it doesn’t matter whether you are a kind-hearted indie app trying to make the world a better place, users will simply think one thing: uninstall! Don’t get too greedy with your advertising; keep it relevant and strategic to improve the UX.

Here at Visionsharp we are dedicated to producing quality mobile apps that users love. To find out more about our app and web design in Manchester, visit our website today.  

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