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January Marketing Strategies For Ecommerce

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After all the excitement running up to Christmas, driving sales up for online retailers and high-street stores alike, we find ourselves with the January sales blues. Not only has everyone eaten too much over the Christmas period, they’ve also spent more on gifts than they have for the rest of the previous year combined and it can be hard to get them to splash out on anything else in January as people take a firm grasp of their wallets and purses.

How Can E-commerce Sites Boost Their Christmas Sales?

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There is so much for online retailers to do through the year that Christmas catches up with them faster than Santa’s sleigh on a steep decline. Ideally, planning for Christmas needs to be done well in advance but many find themselves scrabbling around too close to the 25th to have a real impact and boost their sales as much as they could.

5 Website Tests To Run Before Launch

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In the space between the development stage of a website and the moment it goes live, a new website needs to be thoroughly tested to ensure that everything is working smoothly. After all, going live with a site that isn’t working properly is not going to get you off to a good start in the eyes of your potential clients.

How Can You Improve Your Websites Usability?

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Although the behind-the-scenes development of a website can be a complicated and convoluted process, the final product has to be a website that is incredibly simple to use. If a site isn’t straight forward to navigate for the average user, they will quickly lose interest or become frustrated to the point where they will leave in a very short amount of time.

What Are The New Features On the Magento 2.3.0 Platform?

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Magento has grown to become one of the most sought-after platforms for e-commerce. It is full of highly useful and easy to use tools to help every commercial enterprise flourish online by reaching more clients and making purchasing online easier than ever before.

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