Hotel Web Design and Development

A bespoke website design for your hotel offers the opportunity to differentiate yourself from your competition and to present your guests with the information and functionality you choose.

That allows for completely customised hotel websites based on a range of criteria like your target audience, location, price range, on-site facilities, and to reflect your independent boutique status, group status across multiple locations, and so on.

A superb guest experience starts with a high quality user experience during the first interaction with your business through the website. Not only should your hotel website effectively turn visitors into guests, it should also deliver the same high level of customer service as you deliver in your hotel.

Everything about the design of your website should optimise the customer’s journey.

First impressions matter. Your website needs to engage the customer through an array of conscious and sub-conscious design elements including speed, colour, imagery, and ease of use through the user interface. Don’t expect them to stay at your hotel, if they don’t even stay on your website.

At Visionsharp we work closely with organisations throughout the hospitality sector and can provide you with case studies of our past work, showing how our stunning website designs integrate next-level functionality with your branding, tone of voice and marketing messages.

Hotel websites optimised for SEO help you hold your own

Hotel websites have to compete not only with other establishments, but also with other mentions of your business elsewhere online. Review sites and third-party booking services dominate the search results pages.

Yet research conducted by hospitality technology provider Zonal found that two thirds of guests prefer to book directly via a hotel’s own website.

Fully bespoke hotel websites optimised for SEO allow you to hold your own in the Google and Bing rankings, by ensuring your pages are fully optimised with all the on-page SEO factors, from meta data to schema mark-up to help the search engines crawl, index and rank your pages.

A technically sound hotel website can tell the search engines crucial information like check-in times, room availability and nightly rates, in a format that they can easily pass on to guests who are searching for a room that meets their own criteria.

Using intuitive content management systems like Concrete5 and WordPress, Visionsharp provides you with the tools you need to keep your website completely up to date, making sure that your information stays relevant in the future if any of your terms and prices change.

• Integration with third-party live online booking platforms.
• Back-office integration with on-premises reception/booking teams.
• Full integration with Property Management Systems.

The Visionsharp design team will work closely with you to identify the functionality your hotel needs to maximise bookings and room fees, and to build a bespoke website that drives new and repeat customers alike.

Our feature-packed hotel website designs can integrate all kinds of next-generation functionality that many establishments do not offer.

In the first instance, this can include online bookings software that ensures you capitalise on customers who want to place their booking directly, rather than through a third-party travel site or discount reseller.

But there is huge potential to go beyond that, for example by integrating a range of upsell opportunities into your hotel website too:

• Table bookings for hotel restaurants and/or online ordering for room service.
• Room upgrades for guests who would prefer a king-size room or suite.
• Spa treatments and other premium services available to guests.

Zonal found 70% of consumers have never ordered room service using technology – not necessarily because they don’t want to, but also because it is rare for this option to be made available, and highlighting the growth potential for hospitality businesses in this area.

All of this customer-facing functionality can integrate closely with your back-office systems so that bookings for rooms, restaurants, room service and other premium services come through instantly, preventing double bookings and allowing your staff to get to work on fulfilling the order immediately.

Encourage returning guests

Long-term success depends not only on attracting new guests to stay at your hotel, but also on encouraging them to return again and again.

A fully engaged existing customer represents an ongoing income stream – even if they only book a room once a year – and your website is the perfect way to establish and maintain that contact.

This can be achieved using social media integration, email marketing, and by collecting and maintaining alternative contact details like telephone, SMS and direct mail.

A Visionsharp website can help you to do all of that, with a bespoke design that also accounts for present-day legislation such as GDPR and UK data protection laws.

Find out more

Learn more about Visionsharp’s hotel website design and development services, including case studies of our past work, by getting in touch today by phone, email or by using our online enquiry form. You can also request a free analysis report of your existing website to see if there is any room for improvement.