Restaurant Website Design Agency

At Visionsharp we offer completely bespoke website design for restaurants and bars, and this is important for a number of reasons.

First of all, it means that you are in control of how your website looks.

As an expert Restaurant Web Design Agency, we know how much care you take over your food and drinks offering, interior design, customer service and staff uniforms, but the challenge is often how to communicate this effectively online.

A mouth watering user experience online can have a powerful impact on revenue through more bookings and more online orders.

A great website built by a specialist Restaurant Web Design Agency reflects your business’s branding, tone of voice, and unique style, and connects with other digital marketing channels to enhance your online presence, reaching your target audience and consolidating your place in the market.

But even more crucially, with a custom website solution we can integrate the functionality you need to maximise table bookings for restaurants, party bookings for bars, and walk-in traffic for both.
In an over-crowded hospitality sector, your website can reflect your independence, your desirability as a destination for food, drink and entertainment, and help to truly set you apart from the establishments around you.

SEO-friendly web design for bars and restaurants

Modern website design for bars and restaurants is a complex process with many layers to it, from the way your website looks, to the way it functions, to the way it is seen by Google, Bing and the other search engines.

At all times we work to ensure your bar or restaurant website design meets the latest guidelines from Google to help it achieve a front-page ranking in the search results for relevant key terms.

This can help you to appear among the top ten search results for restaurants or bars in your area, for your business name if it is not unique, and for other relevant words and phrases your customers might use when searching for your establishment or in your locality.

Regular updates are one way to enhance your performance in search results further, and by building around industry leading content management systems (CMS) like WordPress and Concrete5, we make it easier for you to keep your website up to date and search optimised in the future.

• Regularly updated seasonal menus, special events and limited time offers.
• Essential information like food hygiene ratings, allergens and dietary requirements.
• Optimised high-resolution photos of food/venue that load quickly.
• Direct contact details for telephone bookings, email and/or live online chat.
• Seamless integration with third-party online table booking platforms.
• A delightful mobile experience.

The specific features that are best suited to your business or bar may vary, but the greater functionality you offer, the better the likelihood that visitors to your website will get in touch, make a booking, download your menu or follow your social media accounts.

With high quality text and imagery and eye-catching calls to action, your website can help you reach your target market, increase engagement and boost revenue.

We can integrate industry-specific functionality into your website, such as third-party booking platforms that allow you to accept online table bookings and/or party bookings.

It’s important to invest in a properly integrated website so that this functionality connects with the other booking methods you accept, especially as your new bespoke website starts to increase the number of reservations you receive.

As your bookings reach 100% of your capacity, you need to know that online customers can reserve a table immediately and that it will instantly be flagged as unavailable for telephone or front-desk reservations.

For large bar and restaurant chains, a well integrated website helps you to give every location its own online presence with separate contact methods and booking pages, as well as the ability to add new locations as you expand in the future.

Keep in contact with customers

Finally, even if a potential customer chooses not to place a booking immediately, your website is a way to establish ongoing communication that can help to convert them into a paying customer in the future.

That can mean using traditional online marketing techniques like email newsletters for menu updates, special events and limited-time offers, as well as other forms of contact like direct mail and SMS.

Integrating your social media accounts into your website is a good way to enhance this further, providing a method of real-time communication for regular customers who want to keep in touch.

You might want to incorporate third-party information like your food hygiene rating and your TripAdvisor ratings/reviews too, to show how proud you are of your performance.